Director Strategy - Brand (Health)

TL;DR

Director Strategy - Brand (Health): Leading research initiatives and brand strategy development for healthcare clients with an accent on uncovering consumer insights and translating complex medical information into actionable strategies. Focus on guiding junior strategists, building strong client relationships, and driving creative sparks through deep business immersion.

Location: Must be based in New York, NY (Hybrid: 4 days/week in office)

Salary: $75,000 – $180,000 USD

Company

hirify.global is a leading global creative agency and part of WPP, specializing in brand experience, customer experience, and commerce with a dedicated health vertical.

What you will do

• Lead and supervise junior strategists in developing comprehensive customer journeys and identifying marketing opportunities.
• Structure research designs and guide the team through methodologies, analysis, and insight generation.
• Partner with Medical Strategy to develop positioning statements, mechanisms of action, and points of differentiation.
• Lead positioning workshops with clients to build consensus and communicate complex strategic information.
• Collaborate with Creative Directors to develop background briefing documents and strategic direction for creative development.
• Lead background research and story arc development for new business pitches.

Requirements

• 5-7 years of experience in market research and strategic planning within the healthcare industry.
• Proven experience in leading and managing research projects from ideation to execution.
• Expertise in developing customer journeys, pain point identification, and creative briefs.
• Strong analytical skills with the ability to synthesize complex information into actionable insights.
• HCP and DTC marketing agency experience.
• Excellent communication and presentation skills for client-facing roles.

Nice to have

• Brand launch experience.

Culture & Benefits

• Competitive group health coverage including medical, dental, and vision.
• Generous 401k match up to 5% of salary.
• Comprehensive paid time off offerings.
• Growth-oriented culture with continuous professional training opportunities.
• Inclusive community focused on creative bravery and active listening.