Growth Marketing Manager (SaaS)

TL;DR

Growth Marketing Manager (PLG/SaaS): Developing and executing growth campaigns to acquire and retain customers using the hirify.global platform with an accent on user adoption, advocacy, and the PLG flywheel. Focus on leveraging behavioral data, marketing automation, and cross-functional experimentation to unlock new growth levers.

Location: Hybrid in Munich, Germany

Company

hirify.global is an all-in-one experience intelligence platform designed to help organizations understand and optimize the entire digital customer journey.

What you will do

• Drive ideation and execution of growth campaigns across digital, in-app, and social channels to engage the ICP.
• Expand user engagement and conversion through webinars, events, forums, and referral programs.
• Identify customer needs and generate user-driven insights to inform and optimize campaign strategies.
• Leverage marketing automation and behavioral data to create personalized user experiences at scale.
• Collaborate with Product, Engineering, Data Science, and Sales teams to test and refine growth levers.
• Analyze performance trends and KPIs to develop actionable insights and report on business drivers.

Requirements

• 3+ years of B2B SaaS growth marketing experience.
• Proven track record of driving engagement, adoption, and advocacy among existing SaaS users.
• Exceptional storytelling and writing skills for translating technical capabilities into customer value.
• Ability to work cross-functionally with Product, Marketing, and Demand Gen teams.
• Strong product sense and design instincts with a bias toward shipping prototypes over specifications.
• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

Culture & Benefits

• Hybrid and remote work flexibility to balance office and home environments.
• Equity ownership via stock options for all full-time employees.
• Generous paid time-off and immediate eligibility for parental leave.
• Wellbeing and home office allowances to support a healthy work setup.
• Strong community culture with regular activities coordinated by local Culture Crews.
• Opportunities for professional growth through mentorship and global team interactions.