Strategic Marketing Manager (SaaS)

TL;DR

Strategic Marketing Manager (SaaS): Developing assets and playbooks to translate thought leadership into GTM activations with an accent on B2B messaging and ecosystem tailoring. Focus on creating high-impact content for flagship industry events and building sales enablement materials.

Location: Based in Berlin, Germany (Hybrid)

Company

hirify.global is a powerful incentives engine unifying loyalty, promotions, and gamification into one holistic platform for global brands.

What you will do

• Translate overarching market narratives into assets and activations for GTM teams.
• Tailor campaign messaging to specific ecosystems, partners, verticals, and personas.
• Develop strategy and high-impact content for educational series and flagship events like NRF and ShopTalk.
• Build enablement materials and playbooks to help sales, customer success, and account management activate narratives.
• Collaborate across product marketing, brand, partnerships, and demand generation teams.

Requirements

• Proven B2B marketing experience across content strategy, content marketing, or product marketing roles.
• Background in large enterprise marketing, preferably within martech, commerce tech, or retail tech.
• Track record of building messaging and orchestrating campaigns for major industry events.
• Exceptional storytelling abilities to turn complex technical ideas into clear content and slide decks.
• Strong project management skills for horizontal collaboration across multiple stakeholders.
• Must be based in Berlin, Germany.

Culture & Benefits

• €1,000 annual learning budget and free German language courses.
• 30 days of annual leave, plus extra paid days for birthday and moving.
• Home office setup budget and monthly allowance.
• Freedom to work from abroad for up to 90 days worldwide.
• Mental health support and discounted Urban Sports Club membership.
• 20% company subsidy on pension contributions and subsidized public transport ticket.