Digital Marketing Campaigns Specialist

TL;DR

Digital Marketing Campaigns Specialist (Adtech): Responsible for planning and executing digital marketing campaigns with an accent on social media advertising, search engine marketing, and email marketing in the DACH region. Focus on generating leads with the highest possible return on investment and providing marketing support for the sales team.

Location: Must be based in Europe

Company

hirify.global is a custom software development company delivering value to clients since 1991 with 2000+ professionals across Eastern Europe and North America.

What you will do

• Plan and execute digital marketing campaigns, including email, SEM, display, and social media advertising.
• Write attractive and concise copy for advertising and other marketing materials.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Measure and report the performance of digital marketing campaigns.
• Provide marketing support for the sales team in the region.

Requirements

• Proven experience in setting up and optimizing LinkedIn, Xing, and Google Ads campaigns for lead generation (3+ years).
• Working knowledge of web analytics tools.
• German – native, English – upper-intermediate or higher.
• Excellent research and analytical skills.
• Self-disciplined, organized, and detail-oriented.
• Good team player.

Nice to have

• Experience working with B2B.
• Google Analytics and Google Ads certifications.
• Thirst for knowledge, constantly reading and studying.

Culture & Benefits

• Challenging tasks.
• Competence development.
• Team of professionals.
• Dynamic environment with a low level of bureaucracy.