Senior Games Brand Manager (Toys & Games)

TL;DR

Senior Games Brand Manager (Toys & Games): Leading the strategy, positioning, and commercial success of the Games portfolio with an accent on brand development and consumer marketing. Focus on implementing product strategies, executing integrated go-to-market campaigns, and analyzing market performance to drive global growth.

Location: Hybrid (Dallas, Texas, United States)

Company

An international manufacturer and distributor of toys and games operating in 15 countries and reaching over 100 countries worldwide.

What you will do

• Lead the strategy, positioning, and portfolio direction of the Games business to ensure consumer relevance and growth.
• Collaborate with R&D to implement product strategies, including brand DNA, pricing, and packaging communication.
• Perform regular category and competitive research at key retailers to maintain strong brand positioning.
• Author and execute integrated consumer marketing plans in coordination with agency partners.
• Brief and manage the production of marketing assets, including video ads, email marketing, and e-commerce merchandising.
• Analyze POS summaries to review sell-through performance and inform marketing decisions.

Requirements

• Minimum 5 years of experience in games brand management across product development and consumer marketing.
• Proven experience leading integrated go-to-market campaigns in fast-paced environments.
• Exceptional organizational and project management abilities to handle complex timelines and deliverables.
• Confidence in presenting strategies and products to external partners and retail buyers.
• Ability to read, analyze, and utilize POS and NPD data.
• Must be based in Dallas, Texas for hybrid work.

Culture & Benefits

• Market-competitive salary and compensation package.
• 401(k) plan.
• Comprehensive health, dental, and vision insurance.
• Employee discounts on Goliath products.
• Opportunity to grow within a global, family-owned company in a collaborative environment.