Product Marketing Manager (Gamedev)

TL;DR

Product Marketing Manager (Gamedev): Shaping the future of audience planning across the PlayStation ecosystem with an accent on connecting consumer research with first-party behavioral data. Focus on developing audience planning frameworks, identifying emerging player trends, and translating complex insights into actionable product opportunities.

Location: Hybrid in San Mateo, CA

Salary: $138,200 — $207,400 USD

Company

hirify.global is the company behind the PlayStation brand, delivering cutting-edge hardware and network services to over 100 million people globally.

What you will do

• Develop and evolve PlayStation's platform audience planning framework to inform product and marketing priorities.
• Connect self-reported consumer research with first-party behavioral data to build a comprehensive view of audience needs.
• Identify emerging consumer trends and shifts in player behavior to guide strategic planning for FY26 and beyond.
• Partner with Data Science, Consumer Insights, and Analytics teams to map actionable audience segments.
• Translate complex quantitative and qualitative data into clear recommendations for business stakeholders.
• Enhance audience segmentation capabilities to improve acquisition, engagement, and retention efforts.

Requirements

• 5+ years of experience in Product Marketing, Audience Strategy, Consumer Insights, or a related field.
• Bachelor’s degree or equivalent practical experience.
• Proven ability to synthesize complex data into clear, actionable business recommendations.
• Strong analytical skills to identify patterns and opportunities across multiple data sources.
• Experience collaborating cross-functionally with analytics, research, and product teams.
• Must be based in or able to work from San Mateo, CA under a hybrid policy.

Nice to have

• Experience in gaming, entertainment, or consumer-focused digital subscription services.
• Familiarity with customer journey mapping, lifecycle marketing, or audience planning methodologies.
• Knowledge of first-party data ecosystems, Customer Data Platforms (CDPs), and marketing technology.
• Passion for gaming and understanding player behaviors and motivations.

Culture & Benefits

• Top-tier benefits package including medical, dental, and vision insurance.
• Matching 401(k) retirement plan.
• Generous paid time off and wellness programs.
• Exclusive employee discounts for Sony products.
• Inclusive work environment committed to equal opportunity and diversity.