Growth Marketing Manager (Gamedev)

TL;DR

Growth Marketing Manager (Gamedev): Leading the planning, execution, and optimization of app-based user acquisition campaigns across multiple paid channels with an accent on performance metrics, creative testing, and budget management. Focus on scaling player acquisition for premium gaming brands through data-driven insights and cross-functional collaboration.

Location: Must be based in or able to work from Las Vegas, NV or Austin, TX, USA

Company

Developer and operator of award-winning free-to-play casual games powered by an innovative loyalty marketing platform.

What you will do

• Plan, launch, and optimize paid UA campaigns across Meta, TikTok, Google UAC, and DSPs.
• Manage campaign budgets, pacing, and reporting to hit target KPIs like CPA, ROAS, and LTV.
• Oversee creative testing pipelines and partner performance to improve efficiency.
• Analyze campaign data to identify trends and develop a robust testing roadmap.
• Collaborate with Brand, Product, and Creative teams to align targeting and messaging strategies.
• Partner with Data Science to measure incrementality and portfolio impact.

Requirements

• 4-5 years of hands-on experience in app-based user acquisition.
• Proven ability to execute campaigns across Paid Social, ASA, and DSP networks.
• Strong command of performance metrics and conversion funnel analysis.
• Experience working with Mobile Measurement Partners (MMPs), specifically Singular.
• Proficiency in Excel and familiarity with BI tools or dashboards.
• Bachelor’s degree in Marketing, Business, Data Analytics, or equivalent experience.

Nice to have

• Background in Gaming, Casino, or Sports Betting UA campaigns.
• Experience with creative iteration and A/B testing at scale.
• Familiarity with SQL or data-visualization tools like Tableau or Mode Analytics.
• Understanding of influencer and affiliate marketing.

Culture & Benefits

• 100% health benefit premiums for employees and dependents.
• 401K match and Restricted Stock Units.
• Flexible vacation policy.
• Casual work environment with snacks and drinks provided.
• Employee-driven entertainment and team-building events.