Product Marketing Manager (Child Safety)

TL;DR

Product Marketing Manager (Child Safety): Defining positioning, messaging, and value propositions for high-end child safety products with an accent on US-specific car seat innovations. Focus on leading go-to-market strategies, crafting emotional narratives for parents, and optimizing conversion across the marketing funnel.

Location: Boston, US

Company

hirify.global is an innovative lifestyle and fashion brand for parents, specializing in premium child safety products including car seats, strollers, and baby carriers.

What you will do

• Define clear positioning, messaging, and value propositions to highlight innovation in child safety.
• Lead go-to-market (GTM) strategies for new products across retail, digital, and community channels.
• Craft compelling emotional narratives and champion messaging for US-specific car seat innovations.
• Develop comprehensive launch toolkits, including training materials and digital assets.
• Conduct competitive analysis and translate consumer insights into actionable product roadmaps.
• Collaborate with brand, creative, and digital teams to drive conversion throughout the marketing funnel.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
• 4-5+ years of experience in product marketing or brand management.
• Background in automotive, consumer goods, premium lifestyle, or juvenile products.
• Proven track record of successful product launches and category growth.
• Strong analytical and strategic thinking skills with the ability to simplify technical details.
• Location: Must be based in Boston, US

Culture & Benefits

• International work environment with a diverse team from over 29 nations.
• Competitive salary and attractive annual leave.
• Generous discounts on hirify.global products.
• Significant opportunities for professional and personal growth within a rapidly expanding business.