Marketing Manager (Ecommerce)

TL;DR

Marketing Manager (Ecommerce): Managing marketing operations, product marketing, and growth execution for a Shopify-focused mobile app platform with an accent on HubSpot infrastructure and conversion rate optimization. Focus on designing automated nurture workflows, executing A/B tests across the funnel, and developing GTM messaging frameworks for product launches.

Location: Remote in specific US states (AL, AZ, CA, CO, FL, GA, IL, MA, ME, MI, NV, NJ, NY, NC, OH, OR, PA, TN, TX, UT, VA, WA)

Compensation: Base $120,000–$130,000, OTE $140,000–$150,000, plus equity and bonus

Company

Leading mobile app platform for the world's fastest-growing Shopify brands.

What you will do

• Own HubSpot instance end-to-end, maintaining workflows, lead scoring, segmentation, and reporting.
• Drive conversion rate optimization (CRO) via structured A/B testing across website, landing pages, email, and paid channels.
• Support GTM motion with messaging frameworks, positioning documents, and sales enablement assets.
• Develop and run customer marketing programs, including onboarding sequences and retention campaigns.
• Manage the marketing calendar and cross-functional coordination as the team's operational backbone.
• Utilize AI tools to automate repetitive tasks and improve overall workflow efficiency.

Requirements

• 5+ years of experience in marketing operations with deep HubSpot proficiency.
• Proven experience running CRO experiments and utilizing data to improve funnel metrics.
• Ability to distill complex product capabilities into clear and compelling messaging.
• Strong written communication skills for customer emails and internal briefs.
• Must be based in one of the eligible US states.
• Not eligible for visa transfer or sponsorship.

Nice to have

• Experience in the Shopify or DTC e-commerce ecosystem.
• Hands-on experience with specialized CRO tools.
• Background in lifecycle or customer marketing.
• Familiarity with AI tools for content production and workflow automation.
• Experience using Asana or Notion for project management.

Culture & Benefits

• 401(k) plan and competitive equity grants for all full-time employees.
• High-quality medical, dental, and vision coverage.
• Mental health support via Headspace and Talkspace.
• Flexible PTO policy and 11 paid company holidays.
• One-time home office setup stipend and recurring merchant shopping stipend.