Growth Marketing Manager (SaaS)

TL;DR

Growth Marketing Manager (SaaS): Driving pipeline growth for North American and LATAM markets through multi-channel campaigns with an accent on demand generation and SDR alignment. Focus on optimizing digital ad delivery using AI, designing persona-based email strategies, and maximizing lead capture from industry events.

Location: Hybrid in New York, NY or San Francisco, CA

Salary: $140,000 - $156,000

Company

hirify.global provides an AI-powered software platform specifically designed to modernize the hospitality industry.

What you will do

• Develop and execute integrated growth strategies across email, paid digital, and event channels to drive pipeline growth.
• Design targeted email campaigns tailored by persona and account type to generate top-of-funnel demand.
• Manage digital ad channels including Google, YouTube, Social, Reddit, and ChatGPT, utilizing AI to optimize delivery and reporting.
• Lead pre- and post-event communication strategies for industry trade shows and virtual events.
• Analyze KPIs and campaign metrics to provide data-driven growth recommendations to senior management.
• Collaborate with SDR channels to synchronize marketing campaigns with sales outreach plans.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a relevant field.
• 4+ years of B2B marketing experience in growth marketing, demand generation, or performance marketing.
• Proven track record of managing successful multi-channel campaigns.
• Ability to write effective copy and leverage AI for personalized messaging.
• Proficiency with marketing tools such as Salesforce, Marketo, and Salesloft, as well as major ad platforms.
• Must be based in or able to work hybrid in New York, NY or San Francisco, CA.

Nice to have

• B2B SaaS and startup experience.
• Experience within the hospitality or hotel tech industry.

Culture & Benefits

• Canary Days: Monthly company-wide days off for team recharging.
• Self Improvement Club: Monthly budget for personal goal achievement and purchases.
• Professional Development: Budget provided for cross-functional professional growth conversations.
• Travel Reimbursement: Stipend for visiting offices in New York, San Francisco, or Dallas.
• Hotel Credits: Reimbursement for stays at hotels using Canary's software.
• Equity: Stock option grants subject to board approval.