Senior Marketing Strategist & Operations Manager (Fintech)

TL;DR

Senior Marketing Strategist & Operations Manager (Fintech): Leading end-to-end ABM sales plays and cross-functional demand generation programs for QuickBooks Money and Mailchimp with an accent on sales alignment, data-driven strategy, and AI-powered operational efficiency. Focus on orchestrating complex go-to-market motions, translating performance data into business impact, and scaling B2B growth through innovative AI workflows.

Location: Must be based in or able to work from Atlanta, Georgia or Mountain View, California

Salary: $132,500–$179,000 (Bay Area, CA)

Company

hirify.global is a global financial technology platform powering prosperity for millions of small businesses and communities through products like QuickBooks, Mailchimp, and TurboTax.

What you will do

• Own end-to-end execution of ABM sales plays for QuickBooks Money and Mailchimp, from targeting to sales activation.
• Develop and manage annual inbound and outbound demand forecasts in partnership with finance and sales.
• Coordinate cross-functional execution (CFX) programs to align marketing timelines, sales plays, and product launches.
• Leverage AI tools to synthesize performance data, surface demand signals, and generate actionable stakeholder insights.
• Optimize demand generation platforms and tactics across paid, owned, and partner channels.
• Drive operational rhythm between marketing, sales, and product teams to improve go-to-market efficiency.

Requirements

• 5+ years of experience in B2B marketing, demand generation, or marketing operations.
• Strong background in SaaS or fintech industries.
• Proven track record of executing ABM sales plays and coordinating cross-functional programs.
• Fluency with AI tools (e.g., Claude, ChatGPT, Gemini) for research and insight generation.
• Proficiency with go-to-market platforms such as Salesforce, ZoomInfo, Google Analytics, and Marketo or HubSpot.
• Excellent project management skills with the ability to lead through influence across diverse teams.

Culture & Benefits

• Competitive compensation package including base pay, cash bonuses, and equity rewards.
• Comprehensive benefits program supporting health and financial well-being.
• Commitment to fair pay through regular internal comparisons and equity audits.
• Culture focused on innovation, AI fluency, and cross-functional collaboration.
• Opportunities to work on strategically important product lines with global scale.