Director, Performance Creative (Ad Sales)

TL;DR

Director, Performance Creative (Ad Sales): Building and leading the performance creative practice across the organization with an accent on A/B testing, optimization frameworks, and KPI-driven creative. Focus on evolving creative workflows, integrating data-driven insights into production, and scaling performance benchmarks.

Location: Hybrid (New York), minimum of four days per week in the office

Salary: $130,000 - $175,000 yearly

Company

One of the world's leading media and entertainment companies, owning brands like NBC, Bravo, and Peacock.

What you will do

• Develop the performance creative methodology and playbooks for versioning and A/B testing from pitch to production.
• Embed a performance lens into early-stage client conversations to connect creative approach to KPIs.
• Oversee and evolve existing digital performance creative capabilities and provide strategic direction.
• Act as the senior performance creative voice in client relationships, presenting data-driven POVs and optimization recommendations.
• Create organizational benchmarks, best practice guides, and case studies to make performance thinking scalable.
• Partner with Creative Technology to define technology requirements for optimization and versioning at scale.

Requirements

• Expertise in performance creative across paid media environments including digital, social, and CTV.
• Fluency in media planning, buying, and measurement frameworks across various platforms.
• Proven ability to lead organizational change and influence cross-functional creative, sales, and tech teams.
• Strong data literacy and analytical rigor to translate campaign reporting into creative narratives.
• Director-level seniority with experience leading a capability or team.
• Must be based in New York for a hybrid schedule (minimum 4 days per week in office)

Culture & Benefits

• Opportunity to build a new practice within a global media powerhouse.
• Competitive salary with eligibility for sales incentive and long-term incentive compensation.
• Inclusive culture focused on community impact and professional development.
• Exposure to world-class content across film, television, and streaming.