Vice President, Digital Media (Marketing)

TL;DR

Vice President, Digital Media (Marketing): Leading the strategy and optimization of digital media investments across paid, owned, and earned channels for a subscription-based audio entertainment business with an accent on subscriber growth, LTV, and CAC efficiency. Focus on building a data-driven media engine using first-party data, multi-channel orchestration, and executive-level reporting.

Location: Hybrid in New York, New York. Must have legal right to work in the U.S.

Salary: $207,800 – $286,350

Company

hirify.global is the leading audio entertainment company in North America, operating a premier platform for subscription and digital advertising-supported audio products including Pandora.

What you will do

• Define the digital media vision and multi-year roadmap to support subscriber growth, retention, and brand health.
• Own full-funnel media strategy across paid social, programmatic display/video, CTV/OTT, paid search, and affiliates.
• Orchestrate media to support the full subscriber lifecycle: acquisition, onboarding, engagement, upsell, and win-back.
• Manage the digital media budget, performing annual planning and scenario modeling based on CAC and LTV targets.
• Collaborate with Product and Technology teams to optimize the end-to-end acquisition funnel and signup flows.
• Build, lead, and mentor a high-performing team of media strategists, channel owners, and analytics partners.

Requirements

• 15+ years of experience in digital media or performance marketing.
• Meaningful experience in subscription or recurring-revenue businesses (e.g., streaming, SaaS, telecom).
• 8-10 years of people leadership experience with a track record of scaling high-performing teams.
• Proven ability to manage large digital media budgets and deliver efficient subscriber growth.
• Deep expertise in programmatic, paid social, paid search, and video/CTV execution.
• Must have legal right to work in the U.S.

Culture & Benefits

• Opportunity to work within a diverse group of emerging talent and industry legends.
• Fast-paced environment shaping the future of audio entertainment.
• Eligibility for discretionary short-term and long-term incentives.
• Work environment fostering mutual respect, professionalism, and cooperation.