VP, Media Strategy

TL;DR

VP, Media Strategy (Marketing): Leading senior strategic oversight across media planning teams with an accent on audience development and data-driven insights. Focus on integrating brand and performance media, designing measurement frameworks, and mentoring junior strategists.

Location: Must be based in New York City (Hybrid: Tuesdays, Wednesdays, and Thursdays in office)

Salary: $195,000 – $225,000

Company

A digital marketing agency that combines creative ambition with measurement rigor to drive brand growth through integrated media systems.

What you will do

• Provide senior strategic oversight and quality control across multiple client media planning accounts.
• Lead the development of insight-driven media strategies grounded in audience data and cultural context.
• Act as a trusted advisor to C-suite stakeholders, leading strategic reviews and annual planning sessions.
• Support new business pitches with compelling media strategies and differentiated frameworks.
• Drive the evolution of audience segmentation frameworks and investment allocation methodologies.
• Provide leadership, mentorship, and career development for the media team.

Requirements

• 12+ years of experience in media strategy or integrated media roles, primarily within an agency.
• 5+ years of direct managerial experience with a track record of developing talent.
• Deep expertise across the full media landscape (CTV, programmatic, social, audio, OOH).
• Working knowledge of measurement frameworks such as MMM, attribution, and brand lift studies.
• Strong ability to articulate investment trade-offs between brand and performance media.
• Ability to work from the New York office on Tuesdays, Wednesdays, and Thursdays.

Culture & Benefits

• Inclusive workplace environment rooted in diversity.
• Medical, dental, and vision insurance.
• 401(k) matching program.
• Paid time off and various other corporate perks.