19 часов назад
Regional Marketing Manager (Cybersecurity)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Regional Marketing Manager (Cybersecurity) (B2B demand generation and regional go-to-market): Developing and executing integrated marketing programs across South Asia, Korea, and Hong Kong with an accent on security-led demand generation, account-based marketing, and partner-led pipeline growth. Focus on managing multi-country campaigns and budgets, coordinating cross-functional stakeholders, and optimizing performance through funnel, pipeline, and ROI analysis.
Location: Singapore, Singapore; hybrid work
Company
provides data resilience and data security posture management solutions that help organizations secure and manage data and AI at scale.
What you will do
- Develop and execute an integrated regional marketing strategy across South Asia, Korea, and Hong Kong.
- Build programs highlighting the combined Securiti AI and value proposition to increase awareness, customer acquisition, and qualified pipeline.
- Plan and deliver ABM programs, integrated campaigns, field events, trade shows, executive engagements, webinars, and partner-led initiatives.
- Partner with Sales, BDR, Channel, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts.
- Manage the regional marketing budget and allocate investments across markets and programs.
- Track campaign performance, pipeline contribution, lead conversion, and ROI to optimize regional marketing activities.
Requirements
- Bachelor’s degree in marketing, Communications, Advertising, Public Relations, Business, or a related field.
- 8+ years of experience in B2B field marketing and demand generation, preferably in enterprise technology, cloud, cybersecurity, SaaS, or data management.
- Experience managing marketing programs across multiple countries and culturally diverse markets.
- Strong understanding of distributors, resellers, GSIs, regional integrators, VARs, alliances, and cloud providers.
- Excellent stakeholder management, communication, project management, analytical, and problem-solving skills.
- Strong written and verbal English-language skills; proficiency with Salesforce, marketing automation platforms, Microsoft Office, and marketing reporting tools.
Culture & Benefits
- 15–21 annual vacation days based on role level, plus four additional global e Days.
- 24 paid volunteer hours annually through Cares.
- Private medical, dental, life, and accident insurance for employees and eligible dependents.
- Annual wellbeing allowance for health and wellness support.
- Learning and development through LinkedIn Learning, O’Reilly, mentoring, workshops, and Global Day of Learning events.
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