Regional Director of Sales (SaaS)

TL;DR

Regional Director of Sales (SaaS): Leading and scaling a high-velocity Mid-Market sales team to drive ARR through new logo acquisition and account expansion with an accent on operational rigor and pipeline generation. Focus on coaching Account Executives in MEDDPICC methodology, refining territory playbooks, and building a high-performance culture in a fast-growing AI environment.

Location: Must be based in London, UK (Hybrid role).

Company

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100 and backed by premier investors.

What you will do

• Build and lead a UK-based Mid-Market team focused on driving ARR across companies with 100–1,000 employees.
• Drive a strong pipeline generation culture where outbound is a shared responsibility.
• Coach Account Executives on discovery depth, deal qualification (MEDDPICC), and multi-threading.
• Balance velocity with deal quality to ensure predictable forecasting and strong conversion metrics.
• Proactively recruit top sales talent and build a strong bench.
• Partner with Marketing and Customer Success to drive new logo acquisition and structured expansion.

Requirements

• Must be based in London, UK.
• Proven leadership experience managing Mid-Market SaaS sales teams.
• Extensive experience in heavy outbound, sales-led organizations with operational rigor around pipeline generation.
• Deep familiarity with value-driven sales methodologies, specifically MEDDPICC and Command of the Message.
• Successful track record in B2B SaaS sales as an individual contributor before moving into management.
• Experience thriving in a rapid-growth environment.

Nice to have

• Experience with transformatory SaaS products sold across multiple lines of business and use-cases.
• Direct experience headhunting sales representatives.

Culture & Benefits

• Competitive salary with a 50/50 split and share options.
• Environment focused on autonomy, speed, and experimentation.
• Culture rooted in customer-centricity and direct ownership.
• Opportunity to shape a new category in the AI video space.