Acquisition & Adtech Product Owner (iGaming)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Acquisition & Adtech Product Owner (AdTech/iGaming): Defining and executing the AdTech and marketing measurement roadmap to optimize customer acquisition and revenue with an accent on tracking, attribution, and conversion signals. Focus on building scalable data pipelines, ensuring GDPR compliance, and maximizing ROI from martech vendors.
Location: North London, UK
Company
is a global leader in the online gaming and betting industry, focusing on technological innovation and growth.
What you will do
- Own the AdTech and marketing measurement roadmap, aligning tracking, attribution, and reporting with commercial priorities.
- Manage a transparent, prioritized backlog and write detailed requirements, user stories, and acceptance criteria.
- Monitor live tracking feeds, attribution pipelines, and dashboards to ensure data health and accuracy.
- Define success metrics (e.g., CPA, ROAS) and demonstrate the realized ROI of technical implementations.
- Manage commercial and technical relationships with martech vendors, including SLAs and roadmap alignment.
- Ensure all initiatives comply with privacy regulations and consent constraints, including GDPR.
Requirements
- At least 5 years of experience as a Product Owner or MarTech lead bridging commercial and technical teams.
- Deep understanding of the paid media ecosystem (Paid Search, Social, Mobile App Marketing, Programmatic).
- Proficiency with GTM (server-side), AppsFlyer, Firebase, Databricks, and Tableau.
- Proven expertise in roadmapping, backlog management, and agile delivery.
- Experience managing external vendor relationships, SLAs, and contracts.
- Solid grasp of privacy regulations (GDPR) and the impact of signal loss on measurement.
Nice to have
- In-depth knowledge of sports betting markets, including odds calculation and industry trends.
- Previous experience in online gaming, casino, or high-growth subscription-based businesses.
Culture & Benefits
- Opportunity to work with latest technology in the fast-paced online gaming world.
- Culture that celebrates unique, "out-of-the-box" thinkers and technical masterminds.
- Dynamic environment focused on global customer growth and innovation.
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