Data Product Manager (AdTech)

TL;DR

Data Product Manager (AdTech): Leading the discovery, development, and delivery of data product initiatives using anonymized and aggregated mobile network data to solve customer problems in the media sector with an accent on real-time intelligence, predictive insight, and AI-powered activation. Focus on challenging traditional measurement models and identifying new value across programmatic advertising, Digital Out-of-Home, and connected TV.

Location: GBR-London-BTHQ One Braham, GBR-Manchester-New Bailey

Salary: Competitive salary and benefits

Company

hirify.global is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet.

What you will do

• Own new data product initiatives from discovery through to launch and early scale.
• Translate product vision into clear product goals, roadmaps, and backlogs.
• Lead product discovery and experimentation, working closely with users, customers, and stakeholders.
• Define and prioritize product requirements, ensuring alignment between customer needs, technical feasibility, and business value.
• Oversee delivery using Agile / lean product practices, working closely with engineering, UX, data, and design colleagues.
• Support the development of value cases and business rationale for new product initiatives.

Requirements

• Proven experience owning end‑to-end data-driven product delivery in a digital, data, or platform environment.
• Strong grounding in product discovery, experimentation, and agile delivery.
• Understanding of how data is used by media owners, brands, and agencies to plan the effective use of media assets.
• Experience working with multidisciplinary teams across engineering, design, and data.
• Exposure to commercial thinking, including value cases or benefits tracking.

Nice to have

• Understanding of geospatial mobile network data, including footfall, dwells, and weblog data.
• Experience working on data, analytics, or AI‑enabled products.
• Familiarity with OKRs or similar outcome‑based frameworks.
• Experience operating in a large or complex organisation.
• Clear communication skills, with the ability to clearly articulate a product vision and narrative, and the ability to manage multiple stakeholders.

Culture & Benefits

• 10% on target annual bonus.
• Access to an online private GP 24/7 for you and your immediate family.
• Market-leading paid carers leave with up to 2 weeks off.
• Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay.
• Discounted EE and BT products, including mobile and broadband.
• Market leading Pension scheme – 5% from you and 10% from us.