Director, Lifecycle Marketing & App Acquisition (Traveltech)

TL;DR

Director, Lifecycle Marketing & App Acquisition (Traveltech): Leading the strategy for lifecycle marketing programs and global app acquisition to drive user activation and retention with an accent on CRM efforts and the end-to-end app growth funnel. Focus on optimizing the web-to-app journey, managing multi-channel paid acquisition, and scaling ASO across iOS and Android.

Location: Hybrid (must commute 3 times per week) to offices in Cambridge, MA; Norwalk, CT; or Miami, FL

Salary: $155,000–$165,000

Company

hirify.global is a leading global travel search engine, part of Booking Holdings, helping users find flights, stays, and rental cars.

What you will do

• Define and lead the lifecycle marketing strategy and CRM efforts to drive app activation and retention.
• Own the global app acquisition strategy and the end-to-end growth funnel from awareness to first booking.
• Execute multi-channel paid app acquisition programs across search, social, and other app networks.
• Optimize the "Get the App" (GTA) and web-to-app journeys in partnership with Product and Engineering.
• Oversee App Store Optimization (ASO) for iOS and Android to improve organic discoverability and rankings.
• Mentor and lead a high-performing team of app acquisition and lifecycle specialists.

Requirements

• 8+ years of experience in growth, CRM, lifecycle, or mobile app marketing.
• Proven track record of managing high-performing engagement and acquisition programs at scale.
• Deep expertise in CRM channels (email, push notifications) and mobile app ecosystems.
• Proficiency with lifecycle platforms (e.g., Braze, Iterable) and measurement tools (e.g., Adjust, AppsFlyer).
• Experience building and leading CRM, lifecycle, or growth marketing teams.
• Must be based in or able to commute to the US offices (Cambridge, Norwalk, or Miami).

Nice to have

• Experience in travel, e-commerce, or consumer technology.
• Familiarity with A/B testing and experimentation frameworks for lifecycle programs.
• Experience working with globally distributed teams across multiple markets.
• Knowledge of privacy regulations and their impact on mobile attribution.

Culture & Benefits

• Hybrid work model with the ability to work from anywhere for up to 20 days per year.
• Mental health support including company-paid therapy sessions and HeadSpace subscription.
• Company-wide recharge week and "No meeting Fridays".
• Generous paid vacation, paid parental leave, and time off for your birthday.
• Investment in career growth via Development Dollars and leadership development.
• Perks including travel discounts, free lunch twice a week, and competitive health/retirement plans.