Director, Growth Marketing (Fintech)

TL;DR

Director, Growth Marketing (Fintech): Leading growth marketing strategies to drive demand and increase owned media share of voice with an accent on building always-on, conversion-oriented digital programs. Focus on maximizing demand generation, digital traffic quality, and implementing account-based marketing (ABM) programs to drive measurable business growth.

Location: Must be based in New York, NY

Salary: $160,000 - $200,000

Company

hirify.global is a financial services corporation dedicated to helping individuals and communities achieve a better financial future.

What you will do

• Lead growth marketing strategies to drive demand and accelerate high-performing digital campaigns.
• Design and optimize end-to-end digital customer journeys across acquisition, engagement, conversion, and retention.
• Develop and scale account-based marketing (ABM) programs targeting priority segments and high-value accounts.
• Establish marketing attribution models that connect campaign activity to pipeline and business outcomes.
• Partner with IT, Strategy, and Creative teams to align UX, SEO, and personalization with growth objectives.
• Build and develop a high-performing digital marketing team focused on accountability and experimentation.

Requirements

• 8–10+ years of experience leading digital, direct-response, or performance-focused marketing programs.
• Demonstrated experience in Growth Marketing, Digital Marketing, or ABM initiatives.
• 5+ years of people leadership experience with a track record of developing teams.
• Strong expertise in CRM-based marketing, marketing attribution, and performance measurement tools.
• Bachelor’s degree required.
• Must be located in New York, NY.

Nice to have

• MBA degree.
• Background in e-commerce.

Culture & Benefits

• Comprehensive health, dental, vision, and life insurance plans.
• 401(k) savings plan with company matching contributions up to 6%.
• Employer-paid cash balance retirement plan (4%).
• Tuition reimbursement up to $5,250 per year.
• Paid time off including 20 days of vacation and 9 company holidays.
• 40 hours of paid volunteer time per calendar year.