Lifecycle Marketing Manager (Fintech)

TL;DR

Lifecycle Marketing Manager (Fintech): Developing and executing lifecycle strategies to drive loan volume, retention, and cross-sell across the customer journey with an accent on data-backed targeting and rigorous experimentation. Focus on building robust measurement models, scaling cross-product growth, and influencing cross-functional stakeholders to optimize campaign performance.

Location: Must be based in the US

Salary: $140,000 - $175,000 USD

Company

hirify.global empowers ambitious professionals to make confident financial decisions and build the life they envision through smarter borrowing options.

What you will do

• Own the lifecycle strategy and execution roadmap to drive loan volume, LTV, and retention.
• Establish audience segmentation using behavioral data and partner with Creative to refine messaging.
• Design and analyze A/B and multivariate tests to maximize campaign impact.
• Scale cross-product growth programs to move customers across the portfolio.
• Partner with Data Science, Product, and Legal to build measurement models and attribution frameworks.

Requirements

• 6+ years of marketing experience with a highly analytical mindset.
• Must be based in the US.
• Quantitative degree (economics, engineering, statistics, math) or equivalent experience.
• Proven track record in a test-and-learn environment with strong hypothesis-driven optimization skills.
• Ability to influence senior stakeholders with evidence-backed perspectives.

Nice to have

• Experience in fintech, lending, or regulated B2C categories.
• Strong SQL skills and hands-on experience with lifecycle tools like Braze.
• Direct exposure to advanced measurement methodologies like incrementality, geo-holdouts, and MMM/MTA.

Culture & Benefits

• Comprehensive health, dental, and vision benefits plus savings plans.
• 401(k) plan with company match and Employee Stock Purchase Plan.
• Work-from-home stipend and monthly internet/phone reimbursement.
• $1,000 annual travel perk on your work anniversary.
• Competitive PTO and parental leave policies.