Lifecycle Marketing Manager (CRM)

TL;DR

Lifecycle Marketing Manager (CRM): Building and scaling the lifecycle marketing function from the ground up to drive revenue and retention for 15M+ users with an accent on CRM operations and user journey optimization. Focus on executing multi-channel campaigns, running growth experiments, and integrating AI into marketing workflows.

Location: Hybrid in New York (required in-person Tuesdays and Thursdays)

Salary: $104,000 – $135,000

Company

AI-native platform powering how millions of gay people connect globally.

What you will do

• Build and run lifecycle campaigns across the full user journey, including onboarding, retention, monetization, and reactivation.
• Design and execute lifecycle experiments with clear hypotheses and defined success metrics to optimize performance.
• Manage day-to-day CRM operations using Braze to build and maintain smart segmentation and campaign architecture.
• Partner with Product, Brand, and Data teams to support feature launches and GTM strategies.
• Develop scalable processes for intake, prioritization, and QA of lifecycle marketing work.

Requirements

• Experience with subscription-based and community-driven apps (e.g., dating, social, freemium).
• Active proficiency in using AI tools to enhance professional workflows.
• Strong attention to detail regarding campaign logic and airtight QA processes.
• Alignment with the mission of serving the LGBTQ+ community.
• Must be based in the US and able to work from the New York office on a hybrid schedule.

Culture & Benefits

• Full premium Health, Dental, and Vision coverage for employees.
• Up to $300,000 in fertility and family-building support (IVF, surrogacy, adoption).
• 401(k) with 6% match and immediate vesting.
• Industry-leading gender-affirming care with up to 90% cost coverage and monthly HRT stipends.
• Flexible vacation policy and two company-wide rest weeks per year.
• Monthly stipends for wellness, food, commuting, cell phone, and internet.