Demand Generation Manager (Italian Market)

TL;DR

Demand Generation Manager (Marketing): Driving scalable growth strategies for the Italian market with an accent on pipeline generation, lead orchestration, and Smarketing. Focus on designing data-driven campaigns, optimizing HubSpot workflows, and managing regional events to accelerate market penetration.

Location: Barcelona, Spain

Company

hirify.global is building the leading AI Business Management Software that centralizes workflows across HR, Finance, Talent, Operations, and IT.

What you will do

• Design and execute data-driven demand generation strategies to accelerate pipeline growth in the Italian market.
• Partner with the Marketing Director as a strategic advisor to guide go-to-market priorities and business-critical decisions.
• Own the end-to-end strategy for inbound and outbound lead orchestration and routing.
• Lead and mentor a team to execute high-impact regional events and strategic webinars.
• Manage and optimize the Italian marketing budget to maximize ROI and campaign performance.
• Leverage HubSpot to design and optimize lead nurturing workflows and improve CRM effectiveness.

Requirements

• 3-4 years of proven experience in Demand Generation, Growth Marketing, or Digital Acquisition roles.
• Prior experience in the B2B SaaS industry.
• Extensive hands-on experience with HubSpot (workflows, lists, reporting) and modern CRM tools.
• Strong ability to quantitatively analyze data and translate it into actionable growth initiatives.
• Experience in managing or mentoring teams and aligning cross-functional stakeholders.
• Native or native-level fluency in Italian and professional proficiency in English.

Culture & Benefits

• Private health insurance via Alan.
• High growth, multicultural, and friendly environment.
• Wellness benefits with Wellhub (Gyms, pools, outdoor classes).
• Expense management through Cobee.
• Language classes and pet-friendly office.
• Office perks including breakfast, organic fruit, and food discounts with Nora.