Senior Regional Marketing Manager (SaaS)

TL;DR

Senior Regional Marketing Manager (SaaS): Owning and executing the regional marketing strategy for IBERIA and Italy to drive pipeline growth and brand presence with an accent on full-funnel programs, partner marketing, and GTM alignment. Focus on translating global priorities into high-impact local initiatives and optimizing regional investment based on market insights.

Location: Hybrid, requiring a few days per week at the Madrid office

Company

hirify.global is a customer-obsessed, data-driven cloud communications platform focused on delivering meaningful outcomes.

What you will do

• Lead the regional marketing strategy for IBERIA and Italy to drive full-funnel pipeline growth via digital, partner, and event channels.
• Partner with regional Sales, Partnerships, and Account Management leaders to align on GTM priorities and revenue goals.
• Translate global campaigns, messaging, and product launches into locally relevant programs for the IBERIA and Italian markets.
• Analyze market insights and competitive intelligence to optimize regional investment and strategy.
• Execute partner marketing initiatives with priority channel and alliance partners to generate leads.
• Manage reporting for regional marketing performance, focusing on initiative ROI and pipeline growth.

Requirements

• 5+ years of experience in high technology B2B enterprise software or SaaS.
• Deep knowledge of the IBERIA market with a track record of marketing to SMBs.
• Native proficiency in Spanish and fluent proficiency in English.
• Proficiency in HubSpot, Salesforce, Looker, or similar marketing and analytics tools.
• Strong project management, organizational, and collaboration abilities.
• Must be able to work from the Madrid office several days per week.

Culture & Benefits

• Collaborative, fast-moving environment where trust and impact are valued.
• Culture of ownership, continuous learning, and thoughtful speed.
• High levels of autonomy in shaping regional growth and GTM direction.