Growth Marketing Manager (Software)

TL;DR

Growth Marketing Manager (Software): Managing end-to-end B2B lead generation campaigns across digital channels with an accent on performance analysis and marketing automation. Focus on optimizing conversion rates through A/B testing and leveraging AI-enabled tools to streamline campaign execution.

Location: Remote

Company

hirify.global is a global software company specializing in business process automation.

What you will do

• Develop and execute comprehensive B2B marketing campaigns aligned with business goals and target audiences.
• Coordinate campaign implementation across digital, social media, email, and online events.
• Collaborate with internal teams and external vendors to produce high-quality marketing materials.
• Analyze performance metrics, calculate ROI, and conduct A/B testing for optimization.
• Utilize AI-enabled tools like chatbots and analytics assistants to improve operational efficiency.
• Report campaign outcomes and provide actionable insights to organizational stakeholders.

Requirements

• 3-5+ years of marketing experience focusing on B2B lead generation in a software or tech company.
• Proficiency in Salesforce CRM and marketing automation platforms such as Eloqua or Marketo.
• Experience with search traffic sources, marketing attribution tools, and webinar technology.
• Strong analytical skills with the ability to make data-driven decisions.
• Bachelor’s degree in business or a marketing-related field.
• Excellent project management, writing, and communication skills.

Nice to have

• Knowledge of Account-Based Marketing (ABM) concepts and frameworks.
• Experience in prompting AI systems and assessing the quality of their output.

Culture & Benefits

• Opportunity to work within a global, results-driven team.
• Environment focused on innovation and continuous improvement.
• Commitment to being an Equal Opportunity Employer.