CRM Marketing Specialist

TL;DR

CRM Marketing Specialist: Executing and optimizing CRM strategies across email, push, and in-app channels with an accent on customer lifecycle management and data-driven personalization. Focus on building automated journeys, conducting A/B tests, and analyzing user behavior to drive engagement and revenue.

Location: Must be based in Madrid (Hybrid)

Company

hirify.global is a leading global tech platform for culture and live entertainment, dedicated to democratizing access to experiences through data-driven technology.

What you will do

• Support the development and execution of CRM strategies across email, push, and in-app channels.
• Manage customer data activation to deliver personalized communications throughout the lifecycle.
• Build, execute, and optimize automated CRM journeys and lifecycle campaigns.
• Conduct A/B tests and implement learnings to improve campaign performance.
• Analyze customer behavior and transactional data to generate actionable marketing insights.
• Collaborate with cross-functional teams including Marketing, Product, and Data to ensure seamless customer experiences.

Requirements

• Must be based in Madrid and able to work in a hybrid format.
• 2–3+ years of experience in CRM, Digital Marketing, or Lifecycle Marketing.
• Hands-on experience with Salesforce Marketing Cloud.
• Proficiency in HTML and experience with ESP platforms like Mailchimp or SendGrid.
• Fluent in English and German.
• Strong analytical mindset with experience in customer segmentation and A/B testing.

Culture & Benefits

• Opportunity to impact a high-growth global leader in the entertainment industry.
• 40% discount on all hirify.global events and experiences.
• Flexible schedule and home office friendly policies.
• Health insurance and flexible remuneration options with tax exemptions.
• Gympass membership and language lessons (English/Spanish).
• Free food, drink, and fruit provided at the office.