Retention and Lifecycle Marketing Manager (FoodTech)

TL;DR

Retention and Lifecycle Marketing Manager (FoodTech): Driving customer growth and retention across the marketplace through lifecycle strategy and multi-channel campaigns with an accent on email, SMS, and push notifications. Focus on optimizing activation and churn rates, designing onboarding flows, and translating data into actionable engagement strategies.

Location: Remote or Hybrid (Boston, MA). Must be based in the US; no visa sponsorship provided.

Salary: $98,000–$132,000 annually

Company

hirify.global is the leading food tech platform for US workplaces, connecting organizations with over 125,000 restaurants nationwide.

What you will do

• Develop and execute strategic retention campaigns using email, SMS, push notifications, and on-site messaging.
• Design and continuously optimize customer onboarding flows to accelerate adoption.
• Manage a comprehensive seasonal campaign calendar to drive incremental orders.
• Analyze data from dashboards and customer insights to improve conversion rates and touchpoints.
• Utilize segmentation techniques to personalize marketing communications.
• Partner with the growth acquisition team to enhance retention via paid media.

Requirements

• 5-8+ years of marketing experience focused on customer adoption, engagement, and retention.
• Proven background in B2B2C/B2C e-commerce or marketplace environments.
• Experience executing multi-channel lifecycle marketing strategies and onboarding programs.
• Strong analytical skills with the ability to make data-driven decisions from complex data sources.
• Authorized to work in the US; the company does not sponsor work visas.
• Ability to travel up to 5 days per quarter for team gatherings and events.

Culture & Benefits

• Competitive salary and stock options.
• Flexible PTO and 12 paid holidays.
• 401K with company match.
• Health, dental, and FSA insurance, plus long-term disability and mental health resources.
• Remote-hybrid work flexibility from home or the Boston office.
• Employee meal program when working from the office.