Lead Generation Specialist (SaaS)

TL;DR

Lead Generation Specialist (SaaS): Qualify leads, conduct discovery calls, and execute outbound prospecting campaigns to support sales growth with an accent on B2B SaaS solutions and personalized messaging. Focus on cold calling, CRM management, and engaging decision-makers in a fast-paced startup environment.

Location: On-site in Downtown Austin, Texas, USA

Salary: $65,000 - $85,000 OTE + stocks/equity

Company

Synthesia is a leading AI video platform for business, serving over 90% of the Fortune 100, with headquarters in London and offices across Europe and the US.

What you will do

• Qualify leads based on Ideal Customer Profile (ICP) and conduct discovery calls to understand prospect needs.
• Schedule product demos or meetings with Account Executives and track lead activity in CRM.
• Identify and research potential target accounts and create outbound prospecting campaigns.
• Reach out to prospects via cold calls, emails, and LinkedIn outreach with personalized messaging.
• Collaborate to build scalable processes for sales success in a fast-growing environment.

Requirements

• Must be able to commit to working on-site 5 days per week in downtown Austin.
• Background or strong interest in Sales/Recruitment, preferably in B2B Software, SaaS, Consulting, or Web3.
• Excellent interpersonal, presentation, communication, and phone skills.
• Self-driven with entrepreneurial spirit and ability to thrive in a fast-paced, quota-carrying environment.
• Experience with Sales Automation/Prospecting Tools and CRM (Salesforce) preferred.

Nice to have

• Experience working at a fast-growing startup.
• Strong cold calling and relationship-building skills.

Culture & Benefits

• Competitive salary plus stock options.
• Hybrid working environment with 100% Medical, Dental & Vision coverage.
• 401k Plan, paid parental leave, 25 days annual leave plus public holidays and sick leave.
• Fun culture with regular socials and a generous referral scheme.
• Brand new computer and monitor provided.