Founding API GTM (AI)

TL;DR

Founding API GTM (AI): Driving the commercial launch and revenue growth of VEED's AI video APIs by building the sales playbook and closing technical deals. Focus on establishing the ICP, designing pricing strategies, and creating AI-powered outbound motions to acquire developers and AI platforms.

Location: Hybrid in London (UK) or Amsterdam (Netherlands). First 6 months: 3 days/week in office; afterwards: 1 day/week.

Salary: £93,760 – £117,200 (London) / €107,054 – €133,817 (Amsterdam)

Company

Generative AI company building an AI video creation platform for social media, backed by Sequoia.

What you will do

• Own the API revenue number and manage the full sales cycle from prospecting to closing.
• Build and operate an AI-first outbound machine using agents for sourcing and personalization at scale.
• Develop custom technical demos and integrations using AI coding tools to prove value to prospects.
• Define the commercial playbook, including qualification criteria, pricing, and packaging feedback.
• Sell to technical buyers such as CTOs and founders of AI platforms, creative tools, and e-learning companies.
• Collaborate with Research and Product teams to shape the API roadmap based on customer insights.

Requirements

• Proven track record of 0→1 closing in early-stage or founding sales roles.
• Deep familiarity with AI tools and agents for optimizing professional research and outbound workflows.
• Technical proficiency to read API documentation and build demos using tools like Cursor or Claude.
• Strong commercial instincts regarding pipeline management, unit economics, and revenue impact.
• Ability to navigate ambiguity and move fast in a high-growth, AI-first environment.
• Must be based in or able to work hybrid in London or Amsterdam.

Culture & Benefits

• Equity and stock options to share in the company's growth.
• Unlimited paid holidays for better work-life balance.
• Monthly subsidy program for gym, childcare, or office furniture.
• Full home office setup including laptop, monitors, and peripherals.
• Confidential mental health support via Spill.