VP Growth (SaaS)

TL;DR

VP Growth (SaaS): Designing and scaling the end-to-end PLG motion for a multi-product engagement suite with an accent on acquisition, activation, retention, and monetization. Focus on building a multidisciplinary growth organization, engineering the PLG-to-Sales handover, and implementing AI-native growth strategies.

Location: Stockholm-based

Salary: SEK 103,000–119,000 per month

Company

hirify.global is an engagement tool that turns presentations into interactive conversations through real-time interactivity and visualizations.

What you will do

• Define and scale the PLG strategy across acquisition, activation, retention, monetization, and expansion.
• Drive registration growth and optimize unit economics, including CAC, LTV:CAC, and payback periods.
• Orchestrate GTM planning and engineer the data-driven PQA handover to Sales.
• Lead and develop a multidisciplinary Growth organization comprising Growth Product, Experimentation, Lifecycle, and Product Marketing.
• Define and implement AI-native growth across experimentation, content, personalization, and analytics.
• Influence overall product roadmap, pricing, and multi-year strategy as a member of the Product Department Leadership.

Requirements

• 10+ years of experience in Growth or Product Marketing with significant PLG SaaS leadership experience.
• Track record of scaling PLG businesses through revenue inflection points.
• Experience balancing self-service PLG with sales-assisted motions.
• Deep expertise in experimentation methodology (A/B testing, holdouts) and unit economics.
• Strong founder mindset with the ability to decide with incomplete information and move quickly.
• Must be based in Stockholm.

Culture & Benefits

• Diverse and inclusive work environment with a people-first culture.
• Access to a leadership program and external personal coaching.
• Strong emphasis on a healthy work-life balance.
• Competitive compensation package including pension contributions.
• Continuous professional development opportunities in a growing company.