Paid Social Strategist (Ecommerce)

TL;DR

Paid Social Strategist (Ecommerce): Developing high-performing paid social creative concepts and messaging for Meta, TikTok, and YouTube with an accent on data-driven iteration and creative testing. Focus on optimizing customer acquisition funnels, writing conversion-focused briefs, and translating performance metrics into actionable creative strategies.

Location: Hybrid (London) - 3 days in office, 2 days work from home

Company

An independent UK fashion brand specializing in alternative and sub-culture attire for a global community.

What you will do

• Develop paid social creative concepts, hooks, and messaging for Meta, TikTok, and YouTube to drive acquisition.
• Write conversion-focused creative briefs and scripts, providing clear direction for the production team.
• Own the creative testing roadmap, developing hypotheses and maintaining a pipeline of experiments.
• Evaluate creative performance using metrics such as CTR, Thumb-Stop Rate, CVR, CPA, and ROAS.
• Collaborate cross-functionally with Creative, Brand, E-commerce, and Growth teams to align with business goals.
• Identify emerging consumer trends and platform innovations to translate into creative opportunities.

Requirements

• 3-5 years of experience in paid social creative strategy, specifically with Meta, TikTok, and YouTube.
• Proven track record of creating data-driven content that delivers measurable results.
• Deep understanding of the paid social performance funnel and creative testing methodologies.
• Fluency in performance metrics (CPA, CPM, CTR, CVR, Thumb-Stop Rates).
• Exceptional copywriting skills for scroll-stopping hooks and performance-driven narratives.
• Must be based in London to support the hybrid work model.

Culture & Benefits

• Flexible working pattern: 3 days in office and 2 days work from home.
• Holiday allowance starting at 23 days per year plus bank holidays, with an annual leave purchase scheme.
• Up to 50% employee discount and additional discounts at high street retailers.
• Enhanced Maternity and Paternity Leave.
• Office perks including free fresh fruit, snacks, drinks, and an individual social fund.
• Bi-annual paid team outings and a cycle-to-work scheme.

Hiring process

• Application review.
• Teams Interview.
• In-person Interview.