Head of Performance Creative Strategy (Performance Marketing)

TL;DR

Head of Performance Creative Strategy (Performance Marketing): Managing and evolving the creative product across a diverse client portfolio with an accent on direct response principles and data-driven creative optimization. Focus on building repeatable systems for Meta and TikTok, mentoring strategists, and aligning creator production with paid media goals.

Location: Fully Remote (Global)

Compensation: $200,000 - $450,000 USD total annual compensation

Company

hirify.global is a performance marketing agency managing $500M+ in annual media spend for high-growth consumer brands using its proprietary AI platform, Meteoric AI.

What you will do

• Set and maintain the creative standard across all client portfolios, platforms, and formats.
• Translate platform signals from Meta and TikTok into SOPs and repeatable best practice frameworks.
• Lead and mentor a team of performance creative strategists to improve diagnosis and execution.
• Collaborate with the lead editor to build systematic and high-output production workflows.
• Synchronize creative strategy with creator and talent processes for cohesive paid media output.
• Own the creative side of new client onboarding to drive immediate proof of concept.

Requirements

• 7+ years of experience in performance creative, primarily in an agency setting.
• Demonstrated ability to drive revenue, increase conversion rates, and lower CPA.
• Expert knowledge of direct response creative and platform-specific dynamics (Meta, TikTok).
• Experience building and managing teams of creative strategists under performance pressure.
• Ability to handle a high volume of diverse accounts (e.g., DTC skincare, fitness apps).

Culture & Benefits

• Fully remote work environment built for high-performance distributed teams.
• Comprehensive compensation package including base salary, performance bonuses, and equity.
• Trust-based culture focusing on output rather than location.
• Access to proprietary AI tools to inform and optimize creative decisions.