Senior Creative Strategist

TL;DR

Senior Creative Strategist: Adapting and scaling high-performing US paid social creative for UK and DE/FR markets with an accent on experimentation frameworks, data-backed creative testing, and cross-market briefing. Focus on building repeatable creative playbooks, improving win rates and spend efficiency, and serving as the creative liaison between EU/UK needs and US production and strategy teams.

Location: Spain, UK, or Berlin

Salary: £60,000 - £70,000 GBP

Company

Quince is a direct-to-consumer retail tech company using AI, analytics, and automation to deliver high-quality essentials at low prices.

What you will do

• Audit US creative performance and adapt it for UK and DE/FR audiences by adjusting copy, tone, cultural references, pricing, and product focus.
• Commission and brief net-new creative concepts (video, static, UGC, and other formats) with UK & DE/FR market context embedded.
• Build and own a structured experimentation framework for UK & DE/FR paid social, including hypothesis formation, test design, documentation, and results reporting.
• Manage a live test pipeline across Meta (and other channels), analyze performance in Meta Ads Manager, TikTok Ads Manager, and Looker, and translate insights into strategic recommendations.
• Conduct consumer, competitor, and trend research for UK & DE/FR to inform creative direction and codify winning patterns into playbooks.
• Act as the primary creative liaison between UK & DE/FR market needs and US creative/production teams, partnering with the Director of Paid Social and cross-functional brand/design/marketing stakeholders.

Requirements

• 5+ years of relevant creative and marketing experience.
• Paid Social and/or Direct Response experience with strong Meta expertise.
• Demonstrated experience working across markets, ideally including UK and/or DACH, with the ability to adapt creative for different audiences.
• Strong analytical mindset to interpret data and make confident creative decisions; experience managing creative testing frameworks and reporting results.
• Excellent written and verbal communication skills to write compelling ad briefs and copy across formats.
• Fluency in English required.

Nice to have

• German and/or French language skills.
• Familiarity with TikTok, YouTube, Snapchat, or other paid platforms.
• Experience briefing and working with UGC creators.
• Background in DTC, fashion, or e-commerce brands.

Culture & Benefits

• Base salary range of £60,000 - £70,000 GBP, with bonus and equity potentially available for eligible roles.
• Mission-driven environment focused on sustainable, accessible retail and radical price transparency.
• Fast-paced, deadline-driven work with emphasis on high-judgment decisions in ambiguous environments.
• Collaboration across creative, design, and marketing teams to align creative output across channels (including affiliate, CRM, and PR).

Hiring process

• Interviews via phone, in person, or through approved platforms (Google Meets or Zoom).
• Offers are merit-based and communicated verbally, followed by written confirmation.