Field Marketing Specialist (B2B SaaS)

TL;DR

Field Marketing Specialist (B2B SaaS): Delivering high-impact APAC marketing programs across trade shows, proprietary events, webinars, partner marketing, and customer engagement with an accent on data-driven campaign execution and measurable pipeline impact. Focus on coordinating regional growth programs, managing vendors and event operations, and connecting engagement activity to the broader go-to-market engine.

Location: Hybrid schedule in Newcastle or Sydney, Australia

Company

hirify.global builds a unified platform for compliance, prequalification, safety, and performance benchmarking to help suppliers become Ready to Work.

What you will do

• Plan and deliver trade show and proprietary field events across APAC, ensuring brand and persona alignment and staying within budget.
• Plan and deliver webinars to drive engagement and expansion across priority industries and personas.
• Activate memberships, alliances, and external partners through campaigns, webinars, content, events, and referral/audience amplification opportunities.
• Support APAC engagement and advocacy programs, including regional execution of the user conference from program design to on-site management.
• Lead vendor sourcing and management for venues, agencies, production partners, and suppliers.
• Track and report program effectiveness, engagement, influenced pipeline, and conversion outcomes; deliver post-event analytics and executive reporting.

Requirements

• Full working rights in Australia without current or future sponsorship.
• 3–5 years of B2B SaaS marketing experience, ideally in a regional role within a global organization.
• Proven ability to deliver end-to-end event programs that drive measurable business outcomes.
• Event, webinar, and podcast production experience.
• Strong data analysis skills to identify trends and inform decisions.
• Excellent collaboration and stakeholder management across marketing, sales, and client functions.

Culture & Benefits

• Hybrid schedule based in the Newcastle or Sydney office.
• Some business travel required, including occasional in-person meetings and event setup.
• Use of AI tools and agents to improve workflow efficiency while maintaining governance and brand quality.
• Emphasis on calm, detail-oriented execution under pressure and a solutions-focused culture.
• Reliable and predictive attendance expectations for field programs.

Hiring process

• Interviews to assess event/webinar delivery experience, data-driven marketing operations, and stakeholder collaboration.
• Discussion of fit for APAC field marketing programs and hybrid office-based requirements.