Lifecycle Marketing Manager (Monetisation)

TL;DR

Lifecycle Marketing Manager (Monetisation): Leading the transition to automated upsell programs and driving adoption of premium offerings with an accent on AI product launches and multi-channel campaign orchestration. Focus on building scalable messaging workflows, running data-driven experiments, and optimizing user conversion across the global lifecycle.

Location: Must be based in Sydney, Australia. The role follows a hybrid model requiring regular on-campus collaboration.

Company

Canva is a global visual communication platform empowering the world to design.

What you will do

• Lead the transition from manual campaigns to a fully automated, personalized upsell program.
• Establish a repeatable workflow for launching new AI products into evergreen adoption programs.
• Launch mid-funnel series to drive awareness of workflow tools, app integrations, and AI features.
• Own the end-to-end campaign build, including briefing creative teams on next-gen templates.
• Migrate content into internal CMS and personalization systems.
• Run experiments, analyze performance data, and iterate on lifecycle strategies.

Requirements

• Must be based in Sydney, Australia.
• 5+ years of experience in lifecycle marketing driving revenue outcomes.
• Proven track record of building and optimizing multi-channel campaigns (email, push, in-app) at scale.
• Strong data-driven mindset with experience in testing frameworks and deriving actionable insights.
• Experience managing messaging calendars and project backlogs across multiple stakeholders.
• Ability to communicate clearly and mentor team members.

Nice to have

• Hands-on experience with Braze.
• Experience working with global, diverse user bases.

Culture & Benefits

• Hybrid work environment balancing remote flexibility with in-person collaboration.
• Opportunity to work on a global product with a massive user base.
• Focus on professional growth, coaching, and team mentorship.
• Inclusive culture that celebrates diverse backgrounds and skills.

Hiring process

• Interviews are conducted virtually.