Director, Growth

TL;DR

Director, Growth (Paid Mobile Growth): Own the strategy and execution of paid user acquisition for Gist’s consumer app with an accent on app install channel leadership, performance creative testing, and building a post-iOS 14 measurement/attribution stack. Focus on scaling UA from early-stage to mass-market growth while hiring and leading a high-performing UA team and partnering with product, data, and creative.

Location: Palo Alto, CA

Salary: $221,000 - $362,000 USD (CA base pay range)

Company

hirify.global builds technologies that help businesses reach, monetize, and grow their global audiences.

What you will do

• Own end-to-end paid UA across Apple Search Ads, Google UAC/App Campaigns, Meta, TikTok, Snap, YouTube, programmatic, and emerging channels.
• Define channel mix, budget allocation, and bidding strategies to hit CPI, CAC, and LTV targets using app store-native install dynamics.
• Lead performance creative end-to-end, building toward an in-house creative team and running hypothesis-driven creative testing frameworks.
• Build and own the attribution and measurement stack, including MMP oversight, SKAN/ATT framework, incrementality testing, and MMM.
• Partner with data science on LTV models and cohort-level optimization frameworks; define KPIs and reporting cadences.
• Hire and develop a small UA team, manage agency/vendor relationships, and operate hands-on in campaign tools and analytics.

Requirements

• 8+ years in performance/user acquisition marketing with meaningful experience in consumer mobile apps.
• Experience owning a meaningful UA budget and being hands-on in tools (not only directing).
• Proven track record scaling a B2C app from growth stage to broad adoption.
• Deep expertise in app install channels (Apple Search Ads, Google UAC, Meta, TikTok) and blended acquisition strategy.
• Strong mobile measurement expertise: MMPs (Adjust, AppsFlyer, Kochava), SKAN/ATT, incrementality, and probabilistic attribution post-iOS 14.
• Experience building and managing small-to-mid UA teams.

Culture & Benefits

• Pay-for-performance approach with equity eligible.
• Medical, dental, vision, life, and disability insurance; 401(k) retirement plan.
• Unlimited discretionary time off, 10 paid holidays per year, and 80 hours of paid sick leave.
• Lean, fast-moving environment with autonomy to define the UA function.

Hiring process

• Apply online; application window is expected to close within 30 days of the posting date.
• Hiring decisions are made by human reviewers (AI may be used to help identify and evaluate candidates).