Social Media Manager (Sports & Entertainment)

TL;DR

Social Media Manager (Sports & Entertainment): Leading and executing social media strategy for the Sports & Entertainment vertical with an accent on content calendar management, community engagement, and real-time coverage of live events. Focus on driving culturally relevant storytelling across Instagram, TikTok, and other platforms to connect the brand with sports and entertainment audiences.

Location: Must be based in Irvine, CA (Hybrid: 4-5 days per week onsite)

Salary: $89,000–$105,505 per year

Company

A global leader in the cannabis industry dedicated to transparency, education, and community access.

What you will do

• Develop and implement a comprehensive social media strategy for sports and entertainment campaigns.
• Manage the content calendar, prioritizing sequencing and content mix for high-impact engagement.
• Oversee content creation including copy, graphics, and short-form video for major social platforms.
• Direct real-time social coverage during live sporting events and cultural moments.
• Monitor community engagement and trending conversations to maintain brand voice.
• Partner cross-functionally with creative, PR, and brand teams to align messaging.

Requirements

• Must be based in or able to work onsite in Irvine, CA 4-5 days per week.
• 3–5 years of experience in social media management within sports, entertainment, or lifestyle brands.
• Proven experience managing brand social channels and content calendars.
• Strong understanding of sports culture and digital fan engagement.
• Experience covering live events and real-time content publishing.
• Excellent written and verbal communication skills.

Nice to have

• Experience working with athletes, entertainers, or influencers.
• Familiarity with paid social strategy and boosting content.
• Proficiency in short-form video editing tools like CapCut or Premiere.
• Knowledge of NIL and sports marketing campaigns.

Culture & Benefits

• Comprehensive health coverage (Medical, Dental, Vision) with 100% employer-paid premiums.
• 401(k) retirement plan with company matching.
• Generous PTO, paid sick leave, and company holidays including a year-end shutdown.
• Support for student loans and 529 education savings.
• Paid parental leave and various supplemental insurance options.