Principal Product Manager (Digital & Commerce)

TL;DR

Principal Product Manager (Digital & Commerce): Leading the evolution of web experiences and platforms for Lonely Planet with an accent on commerce, content discovery, and membership growth. Focus on driving business outcomes like conversion and engagement through a complex, multi-surface product roadmap.

Location: Remote (US only). This role is not open to visa sponsorship or transfer.

Compensation: $175,000 - $225,000

Company

hirify.global is a global portfolio of high-growth digital companies and strategic investments, delivering seamless digital experiences and growth solutions for consumers and Fortune 100 clients.

What you will do

• Own and evolve the product roadmap across all digital surfaces, aligning business goals with traveler needs.
• Drive key performance metrics including conversion rate, revenue per visitor, and membership growth.
• Partner with cross-functional teams including Engineering, Design, Editorial, and SEO to maintain momentum.
• Manage the commerce experience, including Shopify configuration, product discovery, and checkout optimization.
• Apply AI tools to improve team workflows and enhance traveler-facing experiences.
• Balance short-term delivery with long-term platform scalability and strategy.

Requirements

• 8+ years of product management experience with progression to Staff or Principal scope.
• Deep hands-on experience with Shopify configuration and commerce operations.
• Proven ability to manage multiple interconnected product portfolios with business leverage.
• Strong fluency in analytics, funnel data, and behavioral insights.
• Must be authorized to work in the US without sponsorship (no H1-B, F-1, OPT, TN, or corp-to-corp).
• Experience with SEO, content discovery, or audience growth strategies.

Nice to have

• Background in travel, media, or publishing.
• Experience with membership, subscriptions, or authenticated user products.
• Familiarity with experimentation platforms and modern frontend frameworks.
• Experience building platform capabilities, APIs, or shared internal tools.

Culture & Benefits

• Comprehensive health insurance (medical, dental, vision).
• 401(k) retirement plan with company match.
• Flexible Paid Time Off (PTO) policy starting at 20 days annually.
• Paid parental bonding benefits and disability insurance.
• Commitment to diverse, inclusive teams and human-centric work culture.