Senior Performance Marketing Manager (Paid Search)

TL;DR

Senior Performance Marketing Manager (Paid Search): Own and scale global paid search growth across Google Ads and Microsoft Ads to drive customer acquisition, pipeline, and revenue with an accent on full-funnel campaign execution, budget/forecasting, and ROI optimization. Focus on experimentation roadmaps, conversion tracking and attribution improvements, and building executive-ready performance insights that connect paid search investments to measurable business outcomes.

Location: New York

Salary: $136,000–$204,000 USD (Offers Equity)

Company

Harvey builds an AI platform transforming how legal and professional services operate.

What you will do

• Own Harvey’s global paid search strategy across Google Ads and Microsoft Ads, driving customer acquisition, pipeline, and revenue across segments.
• Manage end-to-end search performance: budget allocation, forecasting, pacing, bidding strategy, audience/keyword targeting, and messaging optimization.
• Optimize ROI using search intent analysis, landing page optimization, and conversion rate improvements.
• Design and execute an experimentation roadmap across bidding, keywords, ad copy, segmentation, landing pages, and campaign structure (including emerging Google ad products/betas).
• Partner with Web, Design, Content, and PMM to ensure paid search messaging consistency and integrated full-funnel campaigns.
• Collaborate with Marketing Operations and Data Analytics to strengthen attribution, conversion tracking, offline conversion optimization, and reporting/measurement frameworks.

Requirements

• 7+ years of performance marketing experience with hands-on management of Google Ads and Microsoft Ads.
• Proven track record managing large-scale paid search budgets with measurable impact on lead generation and pipeline.
• Strong analytical skills using performance data to drive strategic decisions.
• Working knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworks.
• Ability to operate both strategically and tactically—owning the roadmap and executing details.
• Excellent cross-functional communication skills to translate performance data into actionable recommendations.

Nice to have

• Experience with Google Tag Manager, Google Analytics, Conversion APIs, offline conversion tracking, and value-based bidding.
• Experience scaling international paid search programs across multiple regions and languages.
• Experience marketing to enterprise B2B audiences, ideally in legal technology, AI, SaaS, or professional services.

Culture & Benefits

• Fast-paced environment with high ownership and a focus on measurable outcomes.
• Opportunity to work on ambitious growth initiatives for a company with strong product-market fit.
• Compensation includes a base salary range plus offers equity.
• Equal opportunity employer committed to providing reasonable accommodations.