Senior Paid Media Specialist (SaaS)

TL;DR

Senior Paid Media Specialist (SaaS): Managing and optimizing paid media accounts across the Americas for an AI-driven personalization platform with an accent on B2B funnel optimization and high-budget campaign management. Focus on advancing bid strategies, increasing conversion rates via A/B testing, and integrating AI-assisted tools to drive pipeline growth.

Location: Must be based in the United States

Salary: $85,000–$115,000 plus bonus & RSUs

Company

AI-powered personalization platform helping global brands automate the customer journey via agentic AI.

What you will do

• Manage and optimize media accounts across the Americas, focusing on keyword strategy and advanced bid management.
• Create and brief ad creative for paid search and social in collaboration with design teams.
• Develop and A/B test landing pages within HubSpot to improve conversion rates.
• Analyze B2B funnel performance (MQLs, SQLs, ROAS) to generate actionable insights.
• Forecast and track budget pacing against monthly and quarterly targets.
• Maintain measurement accuracy amidst privacy changes (GA4, cookieless tracking).

Requirements

• 3–4 years of paid media experience within a B2B SaaS environment.
• Hands-on expertise with Google Ads, LinkedIn Campaign Manager, and Facebook Business Manager.
• Proficiency in HubSpot for landing page creation and A/B testing.
• Strong knowledge of Google Analytics (GA4) and Google Tag Manager.
• Ability to analyze CRM data and translate it into performance optimizations.
• Must be based in the United States.

Nice to have

• Experience with Salesforce.
• Familiarity with intent data signals (e.g., Bombora, G2).

Culture & Benefits

• Virtual-first environment with high autonomy and trust.
• Comprehensive health care (medical, dental, vision) and 401k with employer contribution.
• Annual professional education budget of $1,500.
• Quarterly 'DisConnect' days for mental well-being.
• Extended parental leave up to 26 calendar weeks.
• Competitive compensation including RSUs and performance bonuses.