Director, New Product Launch Strategy (MedTech)

TL;DR

Director, New Product Launch Strategy (MedTech): Designing and scaling the overarching Go-To-Market (GTM) strategy for new EEG product features and indications with an accent on commercial adoption and revenue growth. Focus on building GTM roadmaps, optimizing product positioning, and leading cross-functional alignment between Product, Sales, and Marketing.

Location: Hybrid or Remote (US), with travel to headquarters required (1-2 weeks per month).

Salary: $211,000 - $241,000 USD

Company

Medical technology company focused on transforming the diagnosis and management of patients with serious neurological conditions through a novel EEG platform.

What you will do

• Own the comprehensive GTM roadmap and strategy aligned with corporate growth and revenue objectives.
• Oversee market analysis to identify macroeconomic trends, competitive threats, and high-value growth opportunities.
• Establish the foundational framework for product positioning and value propositions across all customer segments.
• Serve as the primary bridge between Product, Sales, Marketing, and Customer Success to ensure unified market penetration.
• Synthesize insights from field engagement and customer advisory boards to influence product roadmaps.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA highly preferred).
• 8-10+ years of progressive experience in GTM strategy, product marketing, or commercial leadership.
• Strong preference for candidates from the healthcare or medical technology industry.
• Proven experience managing cross-functional initiatives in a fast-paced environment.
• Masterful verbal and written communication skills for presenting to executive leadership.
• Previous direct sales or close commercial enablement experience is highly preferred.

Culture & Benefits

• 100% employer-paid health benefits for employees and partial coverage for dependents.
• 401(k) with a generous company match and Employee Stock Purchase Plan (ESPP).
• Equity opportunities and performance-based incentive compensation.
• Flexible paid time off, 13 paid holidays, and 3 company wellness days.
• Comprehensive parental leave policy and monthly cell phone stipend.