Digital Marketing Campaign Specialist (SaaS)

TL;DR

Digital Marketing Campaign Specialist (SaaS): Executing and scaling global digital outbound marketing programs to drive new logo leads and pipeline with an accent on paid media, demand generation, and cross-functional alignment. Focus on optimizing high-impact campaigns, managing external agencies, and leveraging AI and automation to enhance audience engagement.

Location: Hybrid (Must be based in San Mateo, CA, USA) with onsite expectations 3x/week (Tues - Thurs)

Salary: $130,000 - $162,000

Company

hirify.global builds uncomplicated service software that delivers exceptional employee and customer experiences through AI-powered CX and IT solutions.

What you will do

• Define and scale global integrated campaigns to exceed leads, pipeline, and revenue goals for mid-market and enterprise segments.
• Execute digital outbound tactics, including the optimization of high-impact email and paid media campaigns.
• Collaborate with product marketing, brand, and sales leadership to ensure a seamless prospect experience.
• Manage external agencies and partners, ensuring best-in-class execution across demand generation channels.
• Analyze campaign and pipeline performance data to provide actionable organizational recommendations.
• Drive the innovation roadmap using AI, personalization, and marketing automation to scale content.

Requirements

• 4-6 years of B2B marketing experience with deep expertise in global demand generation and new business acquisition.
• Proficiency in tools such as LinkedIn, GDN, SEM, Marketo, and Salesforce.
• Strong analytical skills to interpret multi-dimensional campaign, pipeline, and revenue data.
• Deep understanding of SaaS business models and customer lifecycle stages.
• Ability to work independently in fast-paced, cross-functional environments with a bias for action.

Culture & Benefits

• Comprehensive health coverage including medical, dental, vision, disability, and life insurance.
• Financial perks including Equity, ESPP, and commuter benefits.
• Work-life balance with flexible PTO and wellness benefits.
• Supportive leave policies, including adoption and parental leave.
• Inclusive environment committed to diversity and equal opportunity.