Senior Product Marketing Manager (SaaS)

TL;DR

Senior Product Marketing Manager (SaaS): Owning the GTM strategy for Command by Asana to scale the product from initial traction to mass adoption with an accent on technical messaging and commercial execution. Focus on developing positioning for technical personas, equipping sales teams, and aligning product roadmaps with market needs.

Location: Hybrid in San Francisco, New York, or Vancouver. Must be based in one of these locations with an office-centric schedule (Monday, Tuesday, and Thursday in office).

Salary: $180,000 - $207,000

Company

A leading platform for human + AI collaboration used by millions of teams worldwide to achieve their goals.

What you will do

• Define and own the end-to-end GTM strategy in partnership with the Integrated Campaigns team.
• Develop messaging and positioning tailored to technical personas and enterprise needs.
• Execute high-impact product launches, from flagship releases to incremental feature updates.
• Create enablement materials, including battlecards, pitch decks, and customer stories for Sales and Success teams.
• Collaborate across Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment.
• Analyze performance data and customer feedback to refine positioning and identify growth opportunities.

Requirements

• 8+ years of experience in B2B tech product marketing (SaaS preferred).
• Must be based in or able to work from the San Francisco, New York, or Vancouver offices.
• Technical depth to effectively engage with developers and engineering leaders.
• Proven track record of scaling products using both PLG and SLG motions.
• Ability to distill complex technical concepts into simple, compelling narratives.
• Experience partnering with Product teams to align roadmaps with market needs.

Nice to have

• Curiosity about AI tools and emerging technologies and willingness to leverage them for productivity.

Culture & Benefits

• Comprehensive compensation package including base salary, equity, and sales incentive pay.
• Mental health, wellness, and fitness benefits.
• Career coaching and professional support.
• Inclusive family building benefits.
• Long-term savings or retirement plans.
• In-office culinary options catering to dietary preferences.