Senior Marketing Manager

TL;DR

Senior Marketing Manager (B2B): Own a holistic demand generation and lead-quality marketing strategy for the DACH region, managing multi-stage campaigns from concept to performance monitoring with an accent on data-driven, user-centric execution and revenue impact. Focus on building scalable funnel programs, optimizing KPIs, and leading cross-functional collaboration with sales, product, and external agencies while developing MarTech capabilities.

Location: Dusseldorf

Company

hirify.global is a global data and technology company providing data insights and services for risk, fraud, and identity management.

What you will do

• Develop, manage, and continuously optimize a one- to multi-year demand generation marketing strategy aligned with executive leadership and stakeholders.
• Drive strategic lead generation in close collaboration with sales leaders across markets, covering the full funnel and improving lead quality and quantity.
• Plan, execute, and optimize multi-channel campaigns with performance analysis and ongoing fine-tuning against success metrics.
• Analyze market trends, competitive activity, and customer needs to evolve the marketing strategy with regional/local product management and local sales teams.
• Manage external agencies and service providers, and shape processes, content creation, and event planning.
• Use and further develop MarTech platforms (Eloqua and Salesforce) and lead one team member through coaching, development, and performance management.

Requirements

• At least 5 years of B2B marketing experience with KPIs and demonstrated individual impact.
• Strong proficiency with CRM and marketing automation tools; Salesforce and Eloqua experience is required (Eloqua/Salesforce experience is a plus).
• Minimum 2 years of people leadership experience, including mentoring/coaching and motivating colleagues.
• Experience in tech marketing or data-driven business models and working in complex matrix organizations.
• Excellent English skills (written and spoken) for regular collaboration with international colleagues.
• Strong communication skills with assertiveness, plus a structured working style focused on processes, KPIs, and priorities.

Culture & Benefits

• High autonomy in a dynamic, internationally oriented organization.
• Motivated team that values innovation and collaboration.
• Great compensation package and attractive employee benefits.
• Flexible working hours and remote work options; hybrid remote/in-office setup.

Hiring process

• Interviews with relevant stakeholders to assess marketing strategy, campaign performance, and leadership experience.
• Discussion of collaboration approach across sales, product, and external agencies.