Senior Product Marketing Specialist (Fintech)

TL;DR

Senior Product Marketing Specialist (Fintech): Developing product positioning and go-to-market strategies for investment products in the European market with an accent on customer insight synthesis and regulated communication. Focus on crafting strategic narratives, leading end-to-end cross-functional launches, and translating market research into roadmap influence.

Location: Hybrid in Berlin, Germany

Company

hirify.global is a European investment platform dedicated to helping millions of people build long-term wealth through a multi-asset platform.

What you will do

• Define and evolve product positioning, messaging, and storytelling frameworks for investment products.
• Own the end-to-end go-to-market strategy and execution for product launches.
• Conduct regular customer research, interviews, and market analysis to influence product roadmap decisions.
• Partner with Product Managers and Brand teams to align communication with customer needs and business strategy.
• Translate complex investment mechanics into clear, trustworthy, and regulator-friendly messaging.
• Lead cross-functional workstreams involving Design, Content, Support, Compliance, and Marketing teams.

Requirements

• 5+ years of experience in product marketing with proven ownership of positioning and GTM strategy.
• Strong expertise in customer insight synthesis and storytelling within regulated environments.
• Proven experience collaborating with compliance and legal teams to ship approved messaging.
• Ability to influence cross-functional stakeholders without direct authority.
• Genuine interest in investing and familiarity with financial markets.
• Fluent English and a degree in Marketing, Business, Economics, or Communications.

Nice to have

• Experience in fintech, banking, asset management, or payments.
• Background in marketing for brokerage, robo-advisors, or neobanks.
• Familiarity with alternative asset classes (private credit, fractional bonds, structured products).
• Additional European language skills.

Culture & Benefits

• Competitive salary and stock options (equity).
• Flexible hybrid work model with the ability to work from another country for up to three months per year.
• Generous vacation policy beyond the legal minimum.
• Annual €1,200 learning budget for professional growth.
• Diverse international environment with a team of 180+ people from 17+ countries.