Partner Demand Generation & Marketing Manager (SaaS)

TL;DR

Partner Demand Generation & Marketing Manager (SaaS): Designing and executing partner demand generation strategies for ROW Emerging Markets to drive qualified pipeline through indirect channels with an accent on co-marketing campaigns, partner enablement, and revenue growth. Focus on building partner marketing playbooks, optimizing funnel performance, and collaborating with Sales teams to scale the reseller ecosystem.

Location: Barcelona, Spain (Onsite)

Salary: €40,000 – €45,000

Company

hirify.global is a leading AI Business Management Software provider that centralizes HR, Finance, Talent, Operations, and IT workflows for companies of all sizes.

What you will do

• Design and execute the partner demand generation strategy for ROW Emerging Markets to drive qualified pipeline.
• Plan and manage co-marketing campaigns including events, webinars, email, digital/paid campaigns, and ABM.
• Build partner marketing playbooks, campaign kits, and enablement materials aligned with brand guidelines.
• Own Marketing Development Plans (MDPs) with partners, managing budgets, pipeline targets, and success metrics.
• Collaborate with Partnership Account Executives and Sales teams to align on ICP, messaging, and lead quality.
• Monitor and optimize campaign performance across the funnel based on data and insights.

Requirements

• 3–5 years of experience in demand generation, partner/channel marketing, or B2B marketing, ideally in SaaS.
• Experience running multi-channel campaigns and managing indirect sales models (resellers, distributors).
• Commercial mindset with a focus on driving revenue and pipeline impact.
• Strong project management skills and the ability to handle multiple regions simultaneously.
• Professional English and one additional ROW language (preferably Russian, Serbian, or Greek).
• Ability to work onsite in Barcelona, Spain.

Nice to have

• Experience in B2B SaaS or HR Tech environments.
• Familiarity with HubSpot, Salesforce, or similar CRM/marketing automation tools.
• Experience managing Partner Marketing Funds (MDFs).
• Previous customer-facing or commercial experience.

Culture & Benefits

• Private health insurance via Alan.
• Multicultural, friendly, and high-growth work environment.
• Wellness benefits with Wellhub (gyms, pools, outdoor classes).
• Expense management and savings with Cobee.
• Language classes and office perks including breakfast and organic fruit.
• Pet-friendly office environment.