Manager Social Media (iGaming)

TL;DR

Manager Social Media (iGaming): Overseeing the social media function for international teams with an accent on organic presence, content strategy, and community management. Focus on building a high-performing team from scratch, developing comprehensive multi-platform strategies, and optimizing performance through KPI frameworks.

Location: London - St Pancras Campus (Onsite)

Company

A NYSE-listed digital gaming company (Super Group) powering leading Sports and iGaming brands.

What you will do

• Develop and implement a comprehensive social media strategy aligned with overall digital marketing goals.
• Build, lead, and mentor a high-performing social media team, defining roles and processes.
• Oversee the execution of paid social advertising campaigns across multiple platforms.
• Manage content calendars and brand-consistent guidelines across all social channels.
• Establish KPIs, analytics frameworks, and reporting processes to optimize performance.
• Develop influencer marketing programs and ensure compliance with gambling regulations.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 5 years of experience in social media marketing.
• At least 3 years of experience in a leadership role.
• Proven track record of building and scaling social media teams and strategies from scratch.
• Deep understanding of major social media platforms, algorithms, and advertising capabilities.
• Must be based in London for onsite work at the St Pancras Campus.

Nice to have

• In-depth knowledge of sports betting markets and odds calculation.
• Previous experience in the online gaming or casino industry.
• Familiarity with gambling regulations and compliance in various jurisdictions.
• Experience in developing customer retention strategies.

Culture & Benefits

• Learning and development programs designed for rapid career growth.
• Performance tools providing meaningful feedback to support professional development.
• Employee Assistance Programme offering resources for staff and their families.
• Dynamic, innovation-driven environment within a global gaming ecosystem.