Head of Player Marketing/CRM (iGaming)

TL;DR

Head of Player Marketing/CRM (iGaming): Leading player engagement, retention, and loyalty strategies for MetaWin with an accent on CRM automation and lifecycle marketing. Focus on designing personalized data-driven experiences, optimizing VIP programs, and scaling marketing automation infrastructure.

Location: London

Company

hirify.global is a digital entertainment company building a portfolio of platforms, including its flagship crypto casino brand MetaWin.

What you will do

• Develop and execute a comprehensive CRM strategy across the player lifecycle to drive activation and lifetime value.
• Manage the Bloomreach Engagement ecosystem to deliver automated, event-driven customer journeys across email, push, and SMS.
• Optimize reward programs, VIP initiatives, tournaments, and gamification mechanics to increase revenue and engagement.
• Build advanced segmentation frameworks using behavioral and transactional data to improve targeting precision.
• Collaborate with Product, Engineering, and Data teams to align CRM initiatives with business objectives.
• Lead and mentor a team of CRM specialists, campaign managers, and copywriters in a high-performance culture.

Requirements

• Significant experience leading CRM or lifecycle marketing in iGaming, crypto, fintech, or high-growth digital businesses.
• Hands-on expertise with automation platforms such as Bloomreach Engagement, Braze, Salesforce Marketing Cloud, or similar.
• Strong technical and analytical ability to work with customer data, segmentation logic, and performance reporting.
• Proven leadership experience influencing senior stakeholders and managing cross-functional teams.
• Based in or able to work in London.

Nice to have

• Direct experience within crypto casinos, sportsbooks, or Web3 environments.
• Working knowledge of SQL, APIs, webhooks, or customer data platforms.
• Experience implementing AI-driven personalization and predictive CRM models.
• Track record of scaling VIP and loyalty reward programs.

Culture & Benefits

• Fast-paced environment that backs bold ideas and data-driven decision-making.
• Modern approach to player marketing without constraints from legacy systems.
• Culture of experimentation and continuous A/B testing.
• Focus on innovation through AI and automation.