Performance Marketing Manager (Paid Social)

TL;DR

Performance Marketing Manager (Paid Social): Leading acquisition and full-funnel demand generation campaigns across LinkedIn and Meta with an accent on audience segmentation, CRM integration, and data-driven optimization. Focus on scaling SME and mid-market reach, improving pipeline impact, and leveraging SQL and marketing automation tools to drive measurable ROI.

Location: Must be based in San Francisco

Company

Airwallex is a global payments and financial platform empowering businesses with integrated solutions for accounts, payments, and treasury management.

What you will do

• Own end-to-end LinkedIn and Meta campaign strategy, execution, and optimization across the full funnel.
• Design and scale audience enrichment frameworks using CRM data, firmographic signals, and behavioral insights.
• Collaborate with Product Marketing and RevOps to align content and creative with specific buying stages.
• Manage budget allocation, bid strategies, and performance tracking to meet CAC and ROI targets.
• Query campaign and CRM data using SQL to identify patterns and drive actionable optimization.
• Develop a structured testing roadmap for creative, bidding, and audience strategies to improve full-funnel performance.

Requirements

• 5+ years of experience in B2B paid social marketing with proven success on LinkedIn and Meta.
• Hands-on experience with Salesforce and Marketo for lead lifecycle integration.
• Strong analytical mindset with the ability to query and transform audience data independently.
• Deep understanding of paid media metrics, attribution, and ROI modeling.
• Must be based in San Francisco.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.

Nice to have

• Experience in fintech or SaaS environments.
• Bilingual proficiency in Cantonese or Mandarin.
• Familiarity with ABM tools like 6sense, Clearbit, or ZoomInfo.
• Experience with multi-touch attribution and MMMs.

Culture & Benefits

• Opportunity to work at a high-growth, US$8 billion valued global fintech company.
• Collaborative environment with a focus on founder-like energy and ownership.
• Access to advanced data tools and AI-driven workflows to solve complex problems.
• Exposure to high-visibility global projects and cross-functional teams.