Digital Marketing and Sales Specialist (SaaS)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Digital Marketing and Sales Specialist (SaaS): Developing and executing integrated digital marketing strategies to drive online visibility, lead generation, and sales conversions with an accent on demand generation and funnel optimization. Focus on aligning marketing campaigns with sales goals, optimizing conversion funnels, and implementing account-based growth initiatives.
Location: Hybrid in Toronto, Ontario, Canada
Company
Inc is a fast-growing company providing a SaaS product.
What you will do
- Design and execute multi-channel marketing strategies across SEO/SEM, paid ads (Google, LinkedIn, Meta), email, and social media.
- Deploy lead generation programs and optimize landing pages and funnels through CRO and A/B testing.
- Collaborate with sales teams to target high-value accounts and define MQL/SQL criteria for pipeline building.
- Manage SEO-driven content creation, including blogs, white papers, case studies, and infographics.
- Oversee marketing automation tools (HubSpot, Marketo, Pardot) and integrate with CRM systems like Salesforce.
- Track and analyze KPIs (CPL, CAC, LTV) using Google Analytics and Looker Studio to optimize ROI.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 4-10 years of experience in digital marketing, specifically within B2B SaaS or technology.
- Hands-on experience with SEO, SEM, PPC, and email nurture campaigns.
- Proficiency in HubSpot, Marketo, Pardot, and Salesforce.
- Strong analytical skills with GA4 and Looker Studio.
- Must be based in Toronto, Ontario, Canada for hybrid work.
Nice to have
- Experience with Account-Based Marketing (ABM) and paid/social growth strategies.
- Proficiency in creative tools such as Canva, Adobe, or video editing software.
- Leadership or mentoring experience managing junior team members.
Culture & Benefits
- Competitive base salary and performance-based incentives.
- Health, wellness, and leave benefits.
- Professional development allowance for courses and conferences.
- Flexible work arrangements (remote/hybrid where possible).
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